CBS Sports College Basketball Watch

U.S. Sports: The billion-dollar business with the college athletes

The U.S. eagerly await the college basketball finals. What began as a sport ideal, became a big business. However, the athletes see a cent. From Michael Goetting

Jeff Withey von der University of Kansas Jeff Withey of the University of Kansas | © Andy Lyons / Getty Images

Every year in March forfeit the United States in collective madness. The diagnosis: March Madness. The 68 best college basketball teams in the country play the winner of the tournament, the National Collegiate Athletic Association (NCAA). The final on Monday between the University of Kentucky and the University of Kansas is just the culmination of weeks, give the impression, when the Americans occupied only about one thing: college basketball.

Ademola Okulaja , former professional from Alba Berlin that March Madness has witnessed. From 1995 to 1999 he played for the University of North Carolina. "It was an incredible backdrop., We played in football stadiums, and every place was sold out, " he says. Since then, the hype has not subsided. Millions of sports fans watch the games on their TVs, computers, iPads and smartphones. Last year, the "Boss Button" from the network has been a popular app. Walked into the boss's office, could be clearing the running basketball game by clicking on the screen and give the impression that one is focused at work.


Amateur status of the players cancel?

This country is unfamiliar to us outside of football world and European championships such enthusiasm for sports. Just like the concept of the college or university sports. What has more to do with us with grassroots, developed in the U.S. to showcase. It's not just about the idea that in a healthy body and a healthy mind rests. The universities relate the identification with their sports teams a big part of the attraction, which makes them interesting for their students and graduates on completion of which binds to the schools.

The sport is to promote the spirit of community colleges. It aims to help young people to develop their personality, to provide team spirit, fairness and responsibility. The most important aspect of the American model: Talented athletes are out of high school have the opportunity to study. Even if their families are a college residence of the children really could not afford.

Nevertheless, the college sports is criticized for decades. Especially in the popular U.S. sports football and basketball is from the original idea of ​​the student who measures his athletic abilities in a fair competition with others, has become big business. With the amateurs billion revenues are generated. U.S. magazine Newsweek has calculated that in 2011 during the March Madness $ 12.2 billion were implemented. $ 770 million relates the NCAA from their 14-year contract with the TV station CBS. 185 million paid our sponsors. But a 30-second second commercial that ran during the final match day, costing $ 1.2 million on average. Even in football, a university by participating in one of the finals earning about 22 million dollars, reports the Wall Street Journal .

But while the universities and the NCAA umbrella earn billions, those who go to the it should actually go empty-handed. The players get a cent. Ademola Okulaja has witnessed how the jerseys of his former teammates and future NBA stars Vince Carter already sold well, as of yet at college was. "But the players, " says Okulaja, "has never gotten something like this, not even from the TV or merchandising rights. There was only one scholarship." That deserve the popular college amateurs money with their sport, contrary to the values ​​that the NCAA has taken up the cause. "To change something, you would have to open a giant barrel and that will not do, " says Okulaja.


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Mountain West Conference Fans/College Fans

2006-08-21 20:07:02 by joninaz

Please read and take action...
Basically we need to call our local cable companies and satellite providers and demand they add CSTV (which DirecTV just added), but also the new Mountain West channel, which is only available in just a few markets right now.
If we can get DirecTV to add the MW channel, for example, you'll get to watch about 9-10 football games per school this season, no matter where you live. Otherswise you might catch 1-3 on any national feed. Plus you get a ton of basketball games and other sports.
But we need action. We need you. Call and write BOTH your local provider and the national sat providers

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